Welcome to Happiest Place

We are an online shop specializing in women’s fashion apparels, accessories and lifestyle artifacts. The collection defines the care free attitude of the neo-hippy on the classic American road trip. Nostalgic journeys take in kitsch beach scenes and wondrus coastlines.

Happiness is the friends I've yet to make

Design is inspired by vintage postcards, poolside parties, Hawaiian beaches and Californian motels. Style evokes cheerful colors, forgotten freedom and long, almost endless summer.